Social media platforms are a great way to connect with your audience, but they also threaten your brand. How do you monitor social media without being overwhelmed?
With over 2.2 billion monthly active users, Facebook is the largest social network globally. Twitter has nearly 500 million monthly active users, Instagram has 400 million, and Snapchat has 200 million.
Social media monitoring can be overwhelming. There are so many platforms out there, and each one offers its unique features. If you don’t want to miss anything important, you need to stay on top of things. Here are five reasons why you should start monitoring your social media accounts.
1. Connect With Your Audience
Once you have set up analytics or an account manager for a particular platform, you will see exactly how people interact with your brand. You can learn what content resonates best based on your target audience demographics. You can find new followers, engage those who already follow you, and grow your following overall.
Review your analytics before planning any further marketing initiatives if you aren’t sure where to start.
You may notice that certain pages trend more heavily than others. For example, it might be popular to post pictures of pets, funny memes, or inspirational quotes. Each type of page is optimized to appeal to different groups of readers. As an author, this insight could prove valuable when designing future posts.
You can use these insights to create pages tailored to specific interests. This provides a better experience for all of your fans and opens you to a wider range of potential customers.
2. Track Competitors
Social networks allow businesses to compete directly against other companies. They provide direct access to their audiences through messaging apps like Facebook Messenger. When you understand your competition and take advantage of the tools provided by social media, you become more competitive.
For instance, if you sell pet supplies online, you know that your competitors sell products at low prices. But instead of lowering your prices as well, you should find ways to stand out from the crowd.
Maybe you offer free shipping on purchases over $50. Or maybe you give away cute dog toys or matching collars during promotions. Whatever strategy works for you, make sure it is visible on your site—post images of the giveaways on your blog and social media channels.
3. Create Content That Builds Brand Loyalty
Social media monitoring helps you to create content that promotes brand loyalty. Creating engaging content keeps your audience engaged and loyal to your brand—the better your content, the greater chance they will share your content with their friends.
Readers respond positively to posts about topics that resonate with them. When you write articles related to your business niche, you can increase engagement among your existing customer base.
4. Promote New Products & Services
Using social media to promote new products and services allows you to reach a much bigger market. If you are looking to expand into a new industry, try building relationships with influencers in that space. By sharing posts about their latest projects, you can gain exposure for your own company.
Social media monitoring helps establish credibility for brands within unfamiliar industries. In addition, having a diverse portfolio of clientele gives you many opportunities to earn referrals. If several of your clients ask for promotional materials from you, you can easily convert them into sales.
5. Keep Your Site Up-to-Date
Your website plays a critical role in driving traffic and converting visitors into leads. However, there is no substitute for regular maintenance. Make sure that every major change has been addressed. Minor updates like changing the link color between red and blue should happen daily.
Use the Google Search Console (formerly known as Google Webmaster Tools) to check everything from broken links to duplicate content. Using the tool to identify issues early on prevents problems from becoming larger problems down the road.
If you want to keep up with current trends in marketing, then social media monitoring is vital to achieving those goals. Use the information presented here to improve your marketing efforts. And remember: always be open to experimentation so you can adapt to changes in technology.